PM Insight

PM Insight works with organisations to ensure that target audiences are reached efficiently and effectively; whilst delivering a measurable return on investment.

The PM Insight Team believe that the recommendations and solutions which we offer our clients are designed to provide you with not only the best routes to the heart of our members but are also designed for you to obtain the best levels of engagement through connecting with them in discussions and topics which relate directly to the challenges within their working lives.* You will work closely with the Content Labs team, who are the heart of PM Insight; your campaign will have its own designated Project Manager who will work with you from conception to execution.

*Please note, all solution prices listed below are a standardised full rate. However, these can be tailored into a package to suit your budgets and desired channels.

Surveys

An opportunity for you to gain insight from your audience and leverage your findings to position your brand in the most effective way to the market.

Campaign Spend - £9,000 +VAT

What's included?

  • 100 guaranteed leads that we provide, not filtered
  • We can filter the campaign to your target audience and leads provided may reflect this
  • PM content team will work with the sponsor on topic/questions with your final approval
  • Full marketing campaign delivered across the PM portfolio until the agreed numbers are hit
  • Allows sponsor a bespoke follow-up so you can address challenges and suggest solutions from your findings

Webinars

Conduct a thought provoking interactive discussion with key industry figures in front of the HR market.

Campaign Spend - from *£7,500 (no leads) - £15,000 (guaranteed leads) +VAT

What's included?

  • PM Content Labs in partnership with sponsor to discuss and agree the topic focus of the webinar
  • Typically 45 minutes
  • Previous webinars have attracted an average of 554 registrants
  • Include up to 4 panel members including PM editorial team representative, sponsor representative and relevant HR/L&D professionals provided by sponsor and/or PM
  • Six-to-eight weeks marketing campaign across the People Management portfolio benefiting from additional brand exposure
  • PM Content Labs provides guaranteed leads once the webinar has finished based on your key target audience
  • 200 guaranteed leads provided per webinar, not filtered / or provided with no guaranteed leads and sponsor can cherry pick leads after the campaign at a discounted rate
  • We can filter the campaign to your target audience and leads provided may reflect this

PM Product Spotlight

What better way is there to help HR/L&D decision makers in their research and purchasing journey? Join PM Insight in creating an engaging opportunity to showcase your new HR/L&D solutions with an enjoyable product demo and Q&A hosted by People Management in partnership with sponsor.

Campaign Spend - £7,500 +VAT

What's included?

  • The product spotlight is pre-recorded, filmed and published on pminsight.cipd.co.uk
  • PM Content Labs in partnership with sponsor to test drive sponsor's products to an engaged HR audience
  • PM to agree with sponsor on the focus and format of the product demo promotion
  • Typically 10-15 minutes pre-recorded video; PM manages the full technical delivery
  • Includes senior PM representative to host and and sponsor representative to showcase the product with a collaborative, lively Q&A throughout
  • Product Spotlight promoted via People Management email marketing, social media and text box advertisements generating maximum brand views
  • 25 minimum guaranteed leads provided per Product Spotlight, not filtered – as this is a clear product demonstration, these leads are likely to be closer to purchase
  • PM Content Labs provides guaranteed leads weekly following the go-live date until the guaranteed level is hit
  • Product Spotlight is labelled as a commercial partnership with People Management – it is not a product endorsement

Expert reports

Create a strategic and practical report in partnership with PM Insight.

Campaign Spend - from *£7,500 (no leads) - £12,000 (guaranteed leads) + VAT

What's included?

  • PM Content Labs team look after all technical aspects from writing, design to marketing and delivery.
  • Expert report is dual branded: Sponsor and People Management
  • Full marketing campaign delivered across the PM portfolio until the agreed numbers are hit
  • PM Content Labs provides a guaranteed volume lead report once campaign has finished
  • *100 guaranteed leads provided per report, not filtered / or provided with no guaranteed leads and sponsor can cherry pick leads after the campaign at a discounted rate
  • We can filter the campaign to your target audience and leads provided may reflect this

Infographics

Interact with your audience through the creation of compelling visuals to demonstrate your brand and its message.

Campaign Spend - £8,000 + VAT

What's included?

  • 80 guaranteed leads that we provide, not filtered
  • We can filter the campaign to your target audience and leads provided may reflect this
  • PM Content Labs team look after all technical aspects from writing, design to marketing and delivery
  • Full marketing campaign delivered across the PM portfolio until the agreed numbers are hit
  • Graphic visual representations of information, data or knowledge intended to present information quickly and clearly

The panel show

An engaging 60-minute content session with conversation Q&A, chaired by People Management in partnership with sponsor. PM produces an enjoyable and engaging show on a topical industry issue, in partnership with sponsor.

The show is pre-recorded, filmed and published on pminsight.cipd.co.uk
It features HR practitioners, a representative from the sponsor among other thought-leading experts.

Sponsor is part of an interactive and industry-leading panel discussion which could turn into a regular monthly/quarterly feature. It’s an opportunity to align with key industry speakers and be heard on an important issue.

Campaign Spend - £20,000

Whats included?

  • PM produces the content and sources speakers, in collaboration with sponsor
  • PM oversees all studio costs and technical delivery 
  • PM publishes the content on pminsight.cipd.co.uk, promotes across its digital ecosystem and delivers 200 guaranteed leads per panel, not filtered

Short Reads

Create a strategic and practical mini report in partnership with PM Insight.

Campaign Spend - from *£5,000 (no leads) - £6,500 (guaranteed leads) + VAT

What's included?

  • Shorts Reads are 600-800 word written article pieces which cover a snapshot of an agreed relevant topic or existing content pieces
  • *50 guaranteed leads that we provide, not filtered / or provided with no guaranteed leads and sponsor can cherry pick leads after the campaign at a discounted rate
  • We can filter the campaign to your target audience and leads provided may reflect this
  • PM Content Labs team look after all technical aspects from writing, marketing and delivery
  • Full marketing campaign delivered across the PM portfolio until the agreed numbers are hit

Short Reads will be accessible on https://pminsight.cipd.co.uk/short_reads

Podcasts
(with guaranteed views)

Collaboratively work with PM to help create and deliver a podcast episode based on a relevant topic.

Campaign Spend - from £8,500 +VAT

What's included?

  • People Management and sponsor collaborate on the narrative for the podcast
  • 750 minimum guaranteed listens, not gated
  • People Management hosts the podcast, covers all technical delivery, recording, and studio/venue logistics
  • The podcast will be 30-45 minutes in length
  • A relevant speaker from sponsor can participates in speaking in the podcast
  • People Management invites two other relevant speakers to participate in the podcast
  • The podcast is hosted on www.peoplemanagement.co.uk
  • The podcast is promoted online through a multi channel campaign until 800 ungated listens

People Management writes a post podcast write-up and hosts on www.peoplemanagement.co.uk to further promote the podcast

Roundtables/ Executive Dinner
In person

A powerful tool to create new business whilst establishing existing connections.

Campaign Spend - from £25,000 + VAT

What's included?

  • A discussion with HR leaders – high-end venue arranged, guests invited and booked by People Management and based on your target audience (6-to-8 HR professionals, HR directors and above, brands only). We can also work with Sponsors on a wish-list of HR professionals.
  • A relevant and engaging content agenda, produced collaboratively between People Management and the sponsor
  • A moderated discussion during breakfast/dinner, lead by a member of the People Management editorial team/ PM Content labs team  
  • Exclusive networking opportunity

Breakfast briefing

In person

Exclusively host a briefing event in partnership with PM Insight.

Campaign Spend - from £30,000 +VAT

What’s included;

  • A panel discussion including a gathering with HR leaders in the audience – high-end venue arranged, guests invited and booked by People Management and based on your target audience (20 minimum HR professionals in attendance, this may vary based on applied filters)
  • A relevant and engaging content agenda, produced collaboratively between People Management and sponsor
  • Event is promoted as dual branded: Sponsor and People Management
  • 10-12 weeks marketing campaign
  • A moderated panel discussion during breakfast, lead by a member of the People Management editorial team/ PM Content Solutions team
  • Exclusive networking opportunity
  • Allows sponsor genuine fact-to-face time with your key target audience
  • PM Content Solutions team will provide contact data of attendees once the event has finished
  • People Management editorial team/ PM Content Solutions team will provide an online write up of the event held on www.peoplemanagement.co.uk

Outcome:
breakfast briefing example with Adobe

In person

People Management Insight produced and hosted a high-level breakfast briefing during CIPD Annual Conference and Exhibition, in partnership with Adobe.

There was a gathering on the day of 8 senior decision makers to discuss a topical issue and share challenges, solutions and practice. It was an opportunity for Adobe to meet and engage clients in an elegant setting before the exhibition opened.

Session in summary: http://pminsight.cipd.co.uk/the-easiest-place-to-hide-is-in-the-office

Attendees on the day: Newcastle Building Society, Orange, McDonalds, Mccain Foods GB, Johnson Matthey (x2), University of Liverpool and Sierra Rutile Ltd.

Adobe also received an additional 17 leads who registered an intent to attend the briefing - 25 guaranteed leads in total.

Outcome:
executive dinner briefing example with Grace Blue

In person

People Management Insight produced and hosted a high-level executive dinner in partnership with leading executive search firm Grace Blue.

We brought 10 HR leaders together to find out which myths need busting, why losing employees is a good thing and how you can find top talent with a comb. Brands including McDonald’s, Heineken, Conde Nast International, Coca Cola and Santander all joined our People Management Editor, Robert Jeffrey and Grace Blue for the evenings discussions.

Session in summary: https://www.peoplemanagement.co.uk/experts/advice/five-tops-looking-further-afield-talent-sponsored

Roundtable case study

People Management Insight, in partnership with MHR International, hosted a roundtable of HR leaders.

Learning and development strategies have come under the spotlight post-pandemic as organisations adapt to an increase in remote and hybrid working, skills shortages and the changing expectations of employees.

People Management Insight, in partnership with MHR International, brought together a panel of senior HR professionals to discuss some of the main challenges being faced and some possible solutions. 

It’s tough getting people to engage

Engagement with L&D was identified as an issue for many organisations who offer multiple options only to see a lack of take-up or complaints that it is the wrong kind of training, said Simona Liverzani, senior HR director, Deltatre. 

“For the past two years we have had LinkedIn Learning which offers thousands of courses but engagement is very low and people claim they are not getting trained. There has to be some personal responsibility,” she said.

Compliance culture in organisations can make ‘training’ seem like a drag, said Ruth Taylor, HR business partner, Sensient Flavours.

“People do it because they have to but they don’t engage with it. We need to try and speak about people’s learning journeys and also what’s in it for them,” she said.

Even organisations where compliance is mission critical, such as the armed forces, are adopting a more personalised approach.

Rachel Smallwood, head of human performance and leadership for the Royal Navy pointed to a switch of mindset from “spoon-fed” training to a more personal approach.

“There’s a shift from delivering training at them to enabling them to fulfil their potential,” she said. “We are trying to move to a learner-centric approach where we assess whether somebody really needs three sessions on something. Some get it first time.”

Different strokes

Will Searle, chief people and culture officer, National Grid agreed that L&D systems had lost a focus on the individual and the fact that people learn in different ways. HR had to address this rather than getting frustrated if people don’t use the tools provided.

Yamuna Morton, international total rewards lead at JS Held pointed to a 70:20:10 mix encompassing learning on the job, experience, and a smaller element of formal training.

Yet, working from home and hybrid working have lessened the ability to interact with colleagues and learn on the job, she said.

Training beyond the classroom

Overall, there was a feeling that the remit of what passed as training needs to be expanded.

Traditional classroom L&D approaches are not suitable for every individual, nor indeed for the agile requirements of today’s organisations and their future skills needs.

TikTok, YouTube, TED Talks, podcasts, and even just workplace discourse could all be seen as forms of learning and are often less intimidating options, although they are not always easy to log or share, admitted Ian MacKinnon, product owner, L&D, MHR International –  the company is looking at building products that facilitate this.

Christina Pattrick, HR business partner at Bosch said it has introduced a self-service platform that allows colleagues to bypass line management approval for training under a certain cost as a way of increasing engagement.

This includes training that is not directly work related but may be a passion project that the company is happy to support.

This approach could appeal to younger colleagues who can present a particular challenge at a time when retention is harder than ever. 

Harrods’ learning manager, Hannah King said generational differences are more obvious with Gen Z. “Onboarding can be quite difficult in a traditional company and there is a lot of turnover in the 3-6 months period as it’s hard to reach them.”

But, they bring a lot to organisations, said Taylor who recommended reverse mentoring to see what they could do for others.

Searle said he didn’t recognise the stereotype of the ‘disengaged Gen Z-er’. “They work harder than I did and care more about learning than I did. They are focused on their job and career, and are committed and invested,” he said.

The latest tools

Just as technology has enabled more widespread remote working, it brings new opportunities to L&D. Pattrick said Bosch has had success with gamification of some training, and MacKinnon highlighted opportunities with AI.

Yet, he cautioned against being too dazzled by technical toys and that remote working meant organisations had to assess the technology that their staff had. 

“In sectors like care you may have casual staff who are using their own devices. Not everyone has a laptop so you need to meet them where they are,” he said.

As organisations continue to deal with the power pendulum swinging ever more towards people, such a compromising approach could pay dividends.

Virtual roundtables

Online

Host a roundtable discussion online; maximising accessibility for all delegates.

Campaign Spend - from £17,500

What's included?

  • A video conference call with HR leaders – guests invited and booked by People Management and based on your target audience (6-to-8 HR professionals, HR directors and above, brands only). We can also work with Sponsors on a wish-list of HR professionals.
  • A relevant and engaging content agenda, produced collaboratively between People Management and the sponsor
  • A moderated discussion lead by a member of the People Management editorial team/ PM Content labs team  
  • Exclusive networking opportunity
  • People Management writes a post roundtable summary and hosts on www.peoplemanagement.co.uk
  • Optional extras to consider such as branded snacks sent to attendees in time of the event and more
turned off MacBook Pro beside white ceramic mug filled with coffee

Virtual Reality Roundtables

Online

Bring a new dimension to your roundtable events by hosting these in virtual reality.

Campaign Spend - £25,000

What's included?

  • Up to 1.5 hour roundtable event in the virtual reality environment
  • Up to 15 HR leaders to attend the event, (we can work with a target account wish-list)
  • One-hour onboarding webinar prior to the event
  • Two sponsor representatives at the event
  • A member of the People Management editorial team to facilitate
  • The Dome - Sponsor branding on the monitor pods, whitepapers, sales brochures available for download
  • The Roundtable room - branding on the walls for Sponsor
  • 15 minute networking opportunity prior and post roundtable in The Dome area
  • Full advertorial write up on the event that will either appear in People Management Magazine (150k circ) or as a digital advertorial on www.peoplemanagement.co.uk

Big Questions live

Hybrid event

Exclusively host an engaging panel discussion in front of a room full delegates (both physical and online).

N.B - The previous People Management Big Questions Live event in 2020 attracted over 50+ delegates in the room, 170+ for the online live audience from an overall 500+ individuals registering their interest in the event.

Campaign Spend - £44,000 +VAT

What’s included;

  • A 90 minute Live Studio event which takes place in a Question Time format
  • 25 minimum HR professionals will join the live studio audience that match a sponsors key target profile
  • 300 pre-registration and live leads who will be tuning in
  • 200 minimum guaranteed leads provided (inc studio attendees and live leads), not filtered
  • Includes sponsor content with analysis, panel discussions and Q&A
  • Networking with delegates after the show
  • Full marketing schedule includes social, e-marketing and display advertising
  • People Management look after all production aspects from venue, speakers and delegate sourcing whilst providing partner with high quality leads
  • 10-12 weeks marketing campaign

sign up here https://pminsight.cipd.co.uk/why-hr-and-marketing-need-each-other

The Insight Summit

In person

Exclusively host a half day event with an intimate senior audience in partnership with PM Insight.
(Example timings 12-5:30pm)

Campaign Spend from £42,000 + VAT
Campaign Spend with video highlights from £46,000 + VAT

What’s included;

  • 12-15 HR Heads of, Director+ levels in attendance based on sponsors campaign filters with all invitations and marketing co-branded between PM and sponsor
  • Venue, marketing, delegate attraction, refreshments and food sourced and organised by People Management with a drinks reception at the end encouraging more networking
  • Event will be hosted, moderated and chaired by People Management Editorial team/senior member of Content Labs.
  • Content and agenda to be agreed with both People Management and sponsor to provide expertise and advice on topics that will resonate with the audience.
  • The half day event format will be an intimate roundtable workshop set-up.
  • 12-16 weeks minimum marketing campaign
  • Sponsor can provide marketing collateral on the day to be handed out at the event
  • Full write up of the event on peoplemanagement.co.uk
  • Option for People Management to film and produce an event video highlights of the day which can be used as part of the post write up
  • Sponsor will receive the contact data of all actual attendees (opt-in only) plus those who had the intent on attending but sadly could not make it (opt-in only).
  • https://www.supplymanagementinsider.com/game-theory-day

Video Series

Build long lasting engagement with your audience through the creation of a series of videos; delivering inspiring and useful content in a digestible instalments.

Campaign Spend - £38,000 +VAT

What’s included;

  • Series of 6 bespoke videos
  • People Management will manage full technical delivery- location, filming, editing etc.... 
  • People Management to work in partnership with Sponsor on video series focus and topics
  • People Management to secure all speakers
  • Sponsor and People Management joint branding on each video 
  • Video series to be hosted in on PM Insight platform 
  • Each video is kept short and engaging 90 seconds – 3 minutes in length
  • 4-8 week marketing campaign dependent on campaign KPI’s 
  • 500 guaranteed views as standard for each video

My People Management issue

How do you grab specific, senior peoples’ attention? Stick them on the cover of an industry magazine – that’ll make them read! People Management and sponsor create one-off, bespoke print supplements for a select band of targeted HR leaders from your key target accounts. Each leader has their own personalised cover – created either typographically or using images.

The four-page issue then contains some genuine, enticing content, messaging from the sponsor and this could even be used to prolong a targeted campaign e.g. include an exclusive invitation to a bespoke event. The main aim is to directly engage with a number of your top key accounts.

Campaign Spend - £32,000 +VAT

What’s included;

  • A four to eight page issue of People Management, with custom content for a select group of HRDs
  • We create this for the top sponsor key target accounts
  • Content is flexible but can include exclusive brand insight from sponsor
  • Sponsors have the option to supply approx 500 words on each brand per issue
  • Can contain sponsor display or content advertising
  • We run a story on peoplemanagement.co.uk focusing on the insights the sponsor were able to provide for the HRDs and the reactions from the HRDs

Recent examples of sponsors results through various People Management content solutions:

Webinar: NTT

Webinar: The Insights GroupDesigning a remote people management toolkit"

Webinar: Capita People Solutions

Expert Report: NTT Data

Expert Report: ICS Learn

Survey: Gympass
(208 responses)

Contact the Sales and sponsorship team today
cipdevents.sales@haymarket.com

Get in touch

Publisher
Wonderly , Haymarket Media Group
Bridge House, 69 London Road, Twickenham, TW1 3SP
Tel: (020) 8267 5000

For all matters pertaining to the CIPD
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Registered Charity no. 1079797

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