CIPD People Management Awards

Sponsorship opportunities

JW Marriott Grosvenor House, Park Lane, London

Celebrate with us at the CIPD's 30th Annual People Management Awards! The CIPD People Management Awards recognise and reward initiatives that are transforming business and the outstanding people working tirelessly to put their people first.

By becoming a sponsor you will be championing excellence, independence and integrity that is associated with the CIPD People Management Awards. Your brand will be seen to celebrate the People profession, found at the heart of every business.

The biggest night in the HR and L&D calendar bringing together over 600+ HR/L&D professionals

21 Categories

8 month marketing campaign

Sponsors can be involved with judging panel

Sponsors seen as key industry supporters

Opportunities for sponsors to network with the best in class

Explore the 2025 categories

  • Best apprenticeship scheme
  • Best change management initiative
  • Best CSR/ESG initiative
  • Best digital/technology initiative in HR/L&D
  • Best employee experience initiative
  • Best equality, diversity and inclusion initiative
  • Best health and wellbeing initiative - private sector
  • Best health and wellbeing initiative - public/third sector
  • Best HR/L&D & OD team of the year - private sector
  • Best HR/L&D & OD team of the year - public / third sector


  • Best HR/L&D & OD consultancy
  • Best HR/L&D & OD supplier
  • Best L&D initiative - private sector
  • Best L&D initiative - public / third sector
  • Best organisational development or design initiative
  • Best people analytics initiative
  • Best resourcing initiative
  • Best reward or recognition initiative
  • Best talent management initiative
  • Michael Kelly outstanding student award
  • Outstanding HR or L&D apprentice award

Explore the packages

Platinum awards sponsor

Lead the way by promoting collaboration, recognition and growth across the People Profession. Engage with the audience via a multi channel campaign in the run up to the ceremony and post event, as well as network with the best on the night.


£12,500 +VAT

What's included

  • EXCLUSIVE - Sponsorship of your chosen category
  • Opportunity to send good luck email to finalists in your chosen category
  • Exclusive event activation branded photobooth at the awards ceremony; providing additional brand exposure and lead generation
  • 20,000 Leaderboard impressions on PeopleManagement.co.uk
  • 1 x Billboard on People Management Daily Bulletin - 180,000+ HR subscribers
  • Sponsor to be provided with a list of companies attending the awards prior to awards evening for networking purposes
  • A senior sponsor representative to be invited to sit on the judging panel for your chosen category judging day
  • An exclusive drinks reception for Awards sponsors and their guests
  • One table of 10 in a premium area, additional tables available at a discounted rate 
  • Sponsor logo to appear on your category winners story on the PMA website
  • Sponsor logo to be given prominent positioning on PMA website
  • Sponsor logo on awards invites sent to all HR and L&D guests
  • A senior company representative to present the award for your chosen category
  • You will be given the first option to sponsor your awards category for the following year
  • Opportunity to provide gifts for each table setting. Gifts to be provided by you (subject to availability and approval by CIPD)
  • Sponsor logo to appear on all relevant event marketing collateral
  • Opt in data from the PM Awards event prize draw (provided post ceremony)

Gold awards sponsor

Providing a multi channel campaign to promote your brand in front of the People Profession in the run up to the ceremony and post event, as well as network with the best on the night.

£9,000 +VAT

What's included

  • EXCLUSIVE - Sponsorship of your chosen category
  • Opportunity to send good luck email to finalists in your chosen category
  • 20,000 Leaderboard impressions on PeopleManagement.co.uk
  • Sponsor to be provided with a list of companies attending the awards prior to awards evening for networking purposes
  • A senior sponsor representative to be invited to sit on the judging panel for your chosen category judging day
  • An exclusive drinks reception for Awards sponsors and their guests
  • One table of 10 in a premium area, additional tables available at a discounted rate 
  • Sponsor logo to appear on your category winners story on the PMA website
  • Sponsor logo to be given prominent positioning on PMA website
  • Sponsor logo on awards invites sent to all HR and L&D guests
  • A senior company representative to present the award for your chosen category
  • You will be given the first option to sponsor your awards category for the following year
  • Sponsor logo to appear on all relevant event marketing collateral
  • Opt in data from the PM Awards event prize draw (provided post ceremony)

Silver awards sponsor

Providing the perfect platform to raise your brand awareness in front of the People Profession and network with the best on the night.


£6,000 +VAT

What's included

  • EXCLUSIVE - Sponsorship of your chosen category
  • Opportunity to send good luck email to finalists in your chosen category
  • 20,000 Leaderboard impressions on PeopleManagement.co.uk
  • A senior sponsor representative to be invited to sit on the judging panel for your chosen category judging day
  • An exclusive drinks reception for Awards sponsors and their guests
    One table of 10 in a premium area, additional tables available at a discounted rate 
  • Sponsor logo to appear on your category winners story on the PMA website
  • Sponsor logo to be given prominent positioning on PMA website
  • Sponsor logo on awards invites sent to all HR and L&D guests
  • A senior company representative to present the award for your chosen category
  • Sponsor logo to appear on all relevant event marketing collateral
  • Opt in data from the PM Awards event prize draw (provided post ceremony)

Bronze awards sponsor

Providing the perfect platform to raise your brand awareness in front of the People Profession and network with the best on the night.


£3,500 +VAT

What's included

  • EXCLUSIVE - Sponsorship of your chosen category
  • An exclusive drinks reception for Awards sponsors and their guests
  • Opportunity to send good luck email to finalists in your chosen category
  • 20,000 Leaderboard impressions on PeopleManagement.co.uk
  • A senior sponsor representative to be invited to sit on the judging panel for your chosen category judging day
  • One table of 5 in a premium area, additional tables available at a discounted rate 
  • Sponsor logo to appear on your category winners story on the PMA website
  • Sponsor logo to be given prominent positioning on PMA website
  • Sponsor logo on awards invites sent to all HR and L&D guests
  • A senior company representative to present the award for your chosen category
  • Opt in data from the PM Awards event prize draw (provided post ceremony)

Additional Sponsorship Packages

These opportunities can be built into existing packages or booked standalone.

Host a Roundtable

From £16,500+VAT

Host an intimate roundtable discussion with up to 8 delegates at Grosvenor House. Our in house team shall arrange invitations as well as provide a co-chair for the event. The sponsor will also have the opportunity to network with delegates before the discussion.

Exclusive WiFi Sponsorship

£9,000 + VAT

Showcase your brand to all attendees with exclusive sponsorship of the WiFi.

Contact the Sales and sponsorship team today
cipdevents.sales@haymarket.com

The CIPD work in partnership with Haymarket Media Group Ltd to deliver CIPD Festival of Work

The Chartered Institute of Personnel and Development
151 The Broadway, London SW19 1JQ,
UK Incorporated by Royal Charter,
Registered Charity no. 1079797

Haymarket Media Group
Bridge House, 69 London Road
Twickenham, TW1 3SP

All Rights Reserved.

Contacts
Customer Service: cipdevents.tickets@haymarket.com 
Sales & Sponsorship: sales@festivalofwork.com
Marketing & Partnerships: social@festivalofwork.com
Press Office: press@festivalofwork.com