CIPD People Management Awards

Sponsorship opportunities

24th September 2026

JW Marriott Grosvenor House, Park Lane, London

Celebrate excellence in the people profession at the CIPD Annual People Management Awards. These prestigious awards recognise the initiatives, organisations and individuals that are transforming workplaces and putting people at the heart of business success.

By becoming a sponsor, you will champion the values of excellence, independence and integrity that define the CIPD and its awards. Your brand will be aligned with the very best in people management and seen to actively support and celebrate the profession that sits at the heart of every successful organisation.

Engage meaningfully with a highly influential audience through a comprehensive multi-channel campaign before and after the ceremony, ensuring sustained visibility and impact. On the night, connect and network with the very best in people management, celebrating achievement while building powerful relationships that extend well beyond the event.

The biggest night in the HR and L&D calendar bringing together over 600+ HR/L&D professionals

21 Categories

8 month marketing campaign

Sponsors can be involved with judging panel

Sponsors seen as key industry supporters

Opportunities for sponsors to network with the best in class

Explore the 2026 categories

  • Best apprenticeship scheme
  • Best change management initiative
  • Best CSR/ESG initiative
  • Best digital/technology initiative in HR/L&D
  • Best employee experience initiative
  • Best equality, diversity and inclusion initiative
  • Best health and wellbeing initiative - private sector
  • Best health and wellbeing initiative - public/third sector
  • Best HR/L&D & OD team of the year - private sector
  • Best HR/L&D & OD team of the year - public / third sector


  • Best HR/L&D & OD consultancy
  • Best HR/L&D & OD supplier
  • Best L&D initiative - private sector
  • Best L&D initiative - public / third sector
  • Best organisational development or design initiative
  • Best people analytics initiative
  • Best resourcing initiative
  • Best reward or recognition initiative
  • Best talent management initiative
  • Michael Kelly outstanding student award
  • Outstanding HR or L&D apprentice award

Explore the packages

Lead the way as a Platinum or Gold Awards Sponsor, championing collaboration, recognition and growth across the People Profession. This premier sponsorship position places your brand at the forefront of the CIPD People Management Awards, aligning you with excellence and leadership within the profession.

Category Sponsorship Packages

Platinum awards sponsor


£14,500 +VAT

What's included

  • EXCLUSIVE Sponsorship of your chosen category
  • Opportunity to send a good luck email to finalists in your chosen category
  • Exclusive event activation branded photobooth at awards ceremony, providing additional exposure and exclusive lead generation. Event activation will be organised by the CIPD Awards team.
  • 10,000 impressions on People Management site.
  • 1 x Billboard in PM Daily Bulletin
  • Sponsor provided with a list of companies attending the awards prior to them for networking purposes.
  • A senior sponsor representative to be invited to sit on the judging panel for your chosen category judging day.
  • An exclusive drinks reception for Awards sponsors and their guests.
  • 1 x table of 10 in the premium area at a discounted rate.
  • Sponsor logo to appear on your category winners story on the PMA Website.
  • Sponsor logo on awards invite sent to all HR & L&D guests.
  • A senior company representative to present the award of your chosen category.
  • Opportunity to provide gifts for each table. Gifts to be provided by you (subject to approval by the CIPD)
  • Sponsor logo to appear on all relevant marketing collateral.

Gold awards sponsor

£8,000 +VAT

What's included

  • Exclusive Sponsorship of your chosen category.
  • Opportunity to send good luck email to finalists of your chosen category.
  • 10,000 impressions on PM Site.
  • Sponsor to be provided with a list of companies attending the awards prior to awards evening for networking purposes.
  • A senior sponsor representative to be invited to sit on a judging panel for your chosen category judging day.
  • 1 x table of 10 in a premium area at a discounted rate.
  • Sponsor logo to appear on your category winners story on the PMA website.
  • Sponsor logo to be given prominent positioning on PMA website.
  • Sponsor logo on awards invites sent out to all HR & L&D guests.
  • A senior company representative to present the award for your chosen category.
  • Sponsor logo to appear on all relevant marketing collateral.

Bronze Awards Sponsor

£5,000 +VAT

What's included

  • Exclusive Sponsorship of your chosen category.
  • 3,000 impressions on PM Site.
  • Sponsor to be provided with a list of companies attending the awards prior to awards evening for networking purposes.
  • A senior sponsor representative to be invited to sit on a judging panel for your chosen category judging day.
  • 1 x table of 3 in a premium area at a discounted rate.
  • Sponsor logo to appear on your category winners story on the PMA website.
  • Sponsor logo to be given prominent positioning on PMA website.
  • Sponsor logo on awards invites sent out to all HR & L&D guests.
  • A senior company representative to present the award for your chosen category.
  • Sponsor logo to appear on all relevant marketing collateral.

Host a Champagne Prize Draw

Engage directly with awards attendees by hosting a prize draw during the ceremony, creating a memorable brand moment on the night.

Following the event, the sponsor will receive opt-in lead data from all entrants, enabling meaningful post-event follow-up with a highly relevant and engaged audience from across the People Profession.


£800 +VAT (additional cost to Platinum/Gold sponsorship)

Host a Roundtable

Host an exclusive, intimate roundtable discussion with up to eight senior delegates at Grosvenor House, providing a valuable platform for thought leadership and meaningful dialogue.

Our in-house team will manage invitations and attendance, ensuring a high-quality and relevant audience, and will also provide a co-chair to guide the discussion. Sponsors will have the opportunity to network with delegates ahead of the session, building relationships and positioning their brand at the centre of informed, peer-led conversation within the People Profession.


From £16,000 +VAT

Align with the CIPD People Management Awards and play a visible role in recognising achievement, inspiring progress and supporting the people profession to thrive.

Contact the Sales and sponsorship team today
cipdevents.sales@haymarket.com

Get in touch

The CIPD work in partnership with Haymarket Media Group Ltd to deliver CIPD Festival of Work

The Chartered Institute of Personnel and Development
151 The Broadway, London SW19 1JQ,
UK Incorporated by Royal Charter,
Registered Charity no. 1079797

Haymarket Media Group
Bridge House, 69 London Road
Twickenham, TW1 3SP

All Rights Reserved.

Contacts
Customer Service: cipdevents.tickets@haymarket.com 
Sales & Sponsorship: sales@festivalofwork.com
Marketing & Partnerships: social@festivalofwork.com
Press Office: press@festivalofwork.com