CIPD Annual Conference and Exhibition 2024

Sponsorship and exhibition opportunities

Be part of the leading event that brings the people profession together

CIPD Annual Conference and Exhibition overview

The CIPD Annual Conference and Exhibition is the flagship event serving the heartland of the people profession, providing delegates with the opportunity to reconnect with a global community of people professionals and rebuild a better future for people in the workplace.

Position your business in front of a highly engaged global audience, through seamless marketing integration and unparalleled branding opportunities, designed to amplify your brand, maximise footfall to your stand and form future partnerships.

This year we will be offering you additional opportunities to provide greater reach and engagement with purchasing decision makers from across the world. 

We offer a range of options to suit all budgets and business objectives. Our team will help you find the best package to generate maximum ROI and engage with senior-level decision makers across the people profession.

Explore the packages

Headline sponsorship

Providing a unique opportunity to be an integral part of the CIPD Annual Conference and Exhibition. With unrivalled branding, networking and speaker opportunities, you’ll solidify your position as a market leader.

Exclusive
£70,000

At the event:

  • 5 delegate passes to the conference.
  • 24 sqm (space only) ‘headline sponsor’ exhibition stand.
  • Headline Sponsor’s Lounge to host your VIP Guests.

Thought leadership and education:

  • Participation on the annual conference programme for sponsor to provide a client led speaking study (within a  45 minutes  session), which will be part of the main agenda.  Subject to agreement with the CIPD events team.
  • Sponsor representative to join a relevant conference discussion as part of a panel. You will work alongside the production team to identify the most appropriate session.  Subject to agreement with the CIPD events team.
  • Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days. 
  • Host an Insights session in the exhibition (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.

Platinum sponsorship

Influence and inspire. Position your brand as an industry leader in our exclusive content club.

Conference
£35,000 (with 18sqm space only stand)
£27,350 sponsorship only – not including stand

At the event

  • 2 delegate passes to the conference.
  • 18 sqm (space only) exhibition stand.

Thought leadership and education:

  • Conference stream sponsorship, aligning your brand to relevant content.
  • Participation on the annual conference programme for sponsor to provide a client led speaking study (within a 45 minutes  session), which will be part of the main agenda. Content subject to agreement with the CIPD events team.
  • Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days. 

Branding and PR:

  • Company logo on 6x floor tiles on the exhibition floor.
  • Name, logo, and link to your website on the official event website.
  • 20,000x digital leaderboard impressions on PeopleManagement.co.uk.
  • 1x digital advertorial on the People Management Daily Bulletin (180,000 circ).
  • Full page spread in People Management (150k circ).
  • Branding on marketing collateral – including email comms and social media.

Gold sponsorship

Influence and inspire. Position your brand as an industry leader in our exclusive content club.

Conference
£30,000 (with 12sqm space only stand)
£24,900 sponsorship only – not including stand

At the event:

  • 2 delegate passes to the conference.
  • 12 sqm (space only) exhibition stand.

Thought leadership and education:

  • Conference stream sponsorship, aligning your brand to relevant content.
  • Sponsor representative to join a relevant conference discussion as part of a panel. You will work alongside the production team to identify the most appropriate session.  Content subject to agreement with the CIPD events team.
  • Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days.

Branding and PR:

  • Company logo on 4x floor tiles on the exhibition floor.
  • Name, logo, and link to your website on the official event website.
  • 10,000x digital leaderboard impressions on PeopleManagement.co.uk.
  • Branding on marketing collateral – including email comms and social media.

Silver sponsorship

Providing the perfect springboard to promote your industry expertise to your target audience on Day One.

Exhibition
£14,500 (with 12sqm space only stand)
£9,400 sponsorship only – not including stand

At the event:

  • 12 sqm (space only) exhibition stand.

Thought leadership and education:

  • Host an Insights session in the exhibition on day one (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.

Branding and PR:

  • Name, logo, and link to your website on the official event website.
  • 10,000x digital leaderboard impressions on PeopleManagement.co.uk
  • 1x digital advertorial on the People Management Daily Bulletin (180,000 circ).
  • Branding on marketing collateral – including email comms and social media.

Bronze sponsorship

Providing the perfect springboard to promote your industry expertise to your target audience on Day Two.

Exhibition
£11,500 (with 12sqm space only stand)
£6,400 sponsorship only – not including stand

At the event:

  • 12 sqm (space only) exhibition stand.

Thought leadership and education:

  • Host an Insights session in the exhibition on day two (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.

Branding and PR: 

  • Name, logo, and link to your website on the official event website.
  • 10,000x digital leaderboard impressions on PeopleManagement.co.uk.
  • Branding on marketing collateral – including email comms and social media.

Stand only rates (per sqm):

We are delighted to offer stand only rates.

Exhibition
Space - £425*
Shell - £456*

*(All rates are subject to VAT.)

Additional packages

Exhibitor Trail

£1,000+VAT

What's included:

  • Capture the most relevant footfall. Your organisation will feature under one of the Exhibitor Trails on the official event website and will be signposted at the event; making the journey easy for visitors to find to your stand.

*Delivered by PLAYE
** Next day

Digital Signage Boards

£

What's included

  • 1 x 2-3min interview video talking about the brand, product and event
  • 20-30min interview shoot + footage of sponsor stand/action
  • Edited and delivered within 24hrs**
  • Branded intro
  • 1 x round of client feedback

*Delivered by PLAYE
** Next day

Session + interview video

£

What's included:

  • Session & Interview videos
  • Edited and delivered within 24hrs**
  • Branded intro
  • 1 x round of client feedback per video

*Delivered by PLAYE
** Next day


Bespoke filming
package

£

Can't see what you're looking for?

Contact the experts at PLAYE today and build your bespoke package covering your exact needs

*Delivered by PLAYE

Additional packages

These opportunities can be standalone sponsorship or built into an overall
package to enhance your presence at the Annual Conference and Exhibition*
*(All rates are subject to VAT)AT.)

Stage sponsorship

£15,000

Take ownership of one of the stages by exclusively sponsoring your chosen stage. This includes branding as well as two speaker slots.

Registration desk

£10,000

Exclusive sponsorship of the Registration area. Be the first brand to be seen by all visitors and delegates who enter the event.

Additional branding

From £8,000

  • Lanyard sponsor
  • Wifi sponsor

Exhibition Refreshments

£15,000
Choose one of the following:
Connect & Recharge bar
Refresh and Refuel café
Conference Delegate Refreshments

Every attendee drops by the refreshment areas to refuel for food and drink throughout the whole two days of the show. This high impact branding opportunity will allow your company to be in constant view of the audience and give you the exclusive chance to leave literature/handouts to HR professionals who visit and sit in this area.

Included branding

  • Branded logo banners
  • Branded signage at event
  • Logo on Charging units
  • Branded staff aprons

Floor Tile sponsorship

£4,000
2 x main entrance/registration area
1 x main Conference foyer

This will be one of the first highly visible tiles that all attendees will see as they enter the CIPD Annual Conference & Exhibition hall and in a big way.

Included branding

  • 4x4 floor tile in the registration

Digital signage boards outside of speaking stages

Price upon request
5 x slots available per speaking stage

You will receive an advert as part of a loop within our digital signage. The screens are displayed in three key areas within the show floor next to our extremely popular speaking areas.

This is a great opportunity to reach out to your target audience with an advert, giving you a fantastic presence and opportunity to showcase your brand in some of the busiest areas on the show floor and encourage the audience to seek you out.

Conference Foyer Digital Ad boards

Price upon request

You will receive a space on the boards as part of a loop within our digital signage.

This is a great opportunity to reach out to your target audience with an advert, giving you a fantastic presence and opportunity to showcase your brand in some of the busiest areas on the show floor and encourage the audience to seek you out.

Ethics at ACE

£10,000 = VAT

With the ever changing world of work, new challenges and new opportunities, the subject of ethics has never been more important. This interactive feature is an opportunity for all attendees to join the conversation and explore the subject in a number of different ways

  • Branded logo banners
  • Branded signage at event

Careers hub

£10,000 = VAT

A space for people professionals to come together and benefit from the experience of others, and ask the questions they’ve always wanted to, but never quite had the right person or context to ask.

  • Branded logo banners
  • Branded signage at event

Reconnections

£10,000 = VAT

Offering the opportunity to meet and learn from peers; placing Networking at the heart of our event.

  • Branded logo banners
  • Branded signage at event

Contact the sales and sponsorship team today
cipdevents.sales@haymarket.com

The CIPD work in partnership with Haymarket Media Group Ltd to deliver the CIPD Annual Conference and Exhibition

The Chartered Institute of Personnel and Development
151 The Broadway, London SW19 1JQ,
UK Incorporated by Royal Charter,
Registered Charity no. 1079797

Haymarket Media Group
Bridge House, 69 London Road
Twickenham, TW1 3SP

All Rights Reserved.

Contacts
Customer Service: cipdevents.tickets@haymarket.com 
Sales & Sponsorship: cipdevents.sales@haymarket.com