Sponsorship and exhibition opportunities
The CIPD Annual Conference and Exhibition 2025
5-6 November, Manchester
4,843
Total unique delegate attendance 2024
£87,702*
Increase in new business in the next 12 months
*Exhibitors on average expect to generate 73% increase vs. CIPD ACE 2022
81%
of Exhibitors from 2024 will return to CIPD ACE 2025
Type of organisations
Size of organisations (employees)
Annual budget of attendees
Specific industry sectors
|
Sectors |
Percentage |
|
Professional/consultancy services |
14% |
|
IT Industry |
8% |
|
Manufacturing |
8% |
|
Voluntary/Not-for-profit/Third Sector |
7% |
|
Education - public sector |
7% |
|
Public administration - central government |
6% |
|
Retail and wholesale |
6% |
|
Finance insurance and real estate |
6% |
|
Health and social care - private sector |
6% |
|
Health and social care - public sector |
6% |
|
Education - private sector |
5% |
|
Construction |
4% |
|
Hotels and restaurants |
3% |
|
Transport storage and communication |
3% |
|
Public administration - local government |
2% |
|
Media |
2% |
|
Events |
2% |
|
Electricity, gas and water supply |
2% |
|
Defence - armed forces and police |
1% |
|
Mining and extraction |
1% |
|
Agriculture, forestry and fishing |
1% |
Job level / seniority
|
Job level / seniority |
Total in room 2024 |
|
Manager |
636 |
|
Advisor/Assistant |
628 |
|
Director |
546 |
|
Business Partner |
369 |
|
Head of department |
283 |
|
Mid-level manager |
210 |
|
Senior management |
179 |
|
Senior executive/group role |
175 |
|
Coordinator/Executive |
150 |
|
Senior business partners |
144 |
|
Lecturer/Academic |
136 |
|
Independent consultant |
106 |
|
In-house consultant |
105 |
Products visitors are looking to source at CIPD ACE (2024 survey)
|
Breakdown |
Total interest |
|
Employee engagement |
3,005 |
|
Leadership and management development |
2,365 |
|
Learning and development |
2,324 |
|
Health and wellbeing |
2,195 |
|
Talent management |
2,090 |
|
HR analytics |
2,017 |
|
Organisational development |
1,917 |
|
Coaching |
1,912 |
|
Reward and benefits |
1,852 |
|
Training |
1,824 |
|
E-learning |
1,813 |
|
Recruitment |
1,685 |
|
Team building |
1,670 |
|
HR software |
1,533 |
|
Training material/resources |
1,476 |
|
Workplace environment |
1,279 |
|
Apprenticeships |
1,229 |
|
Learning design |
998 |
|
Workplace design |
908 |
|
Law/advisory services |
870 |
|
Payroll |
737 |
|
Psychometrics |
665 |
|
Further education |
616 |
|
Outsourcing |
322 |
|
Finance |
314 |
|
Fleet management solutions |
200 |
Headline sponsorship
SOLD OUT
Providing a unique opportunity to be an integral part of the CIPD Annual Conference and Exhibition. With unrivalled branding, networking and speaker opportunities, you’ll solidify your position as a market leader.
At the event:
• 5 delegate passes to the conference.
• 24 sqm (space only) ‘headline sponsor’ exhibition stand.
• Headline Sponsor’s Lounge to host your VIP Guests.
Thought leadership and education:
• Participation on the annual conference programme for sponsor to provide a client led speaking study (within a 45 minutes session), which will be part of the main agenda. Subject to agreement with the CIPD events team.
• Sponsor representative to join a relevant conference discussion as part of a panel. You will work alongside the production team to identify the most appropriate session. Subject to agreement with the CIPD events team.
• Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days.
• Host an Insights session in the exhibition (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.
Platinum sponsorship
LIMITED AVAILABILITY
Influence and inspire. Position your brand as an industry leader in our exclusive content club.
£37,000 (with 18 sqm space only stand)
£28,540 sponsorship only – not including stand
At the event:
• 2 delegate passes to the conference.
• 18 sqm (space only) exhibition stand.
Thought leadership and education:
• Conference stream sponsorship, aligning your brand to relevant content.
• Participation on the annual conference programme for sponsor to provide a client led speaking study (within a 45 minutes session), which will be part of the main agenda. Content subject to agreement with the CIPD events team.
• Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days.
Branding and PR
• Company logo on 6x floor tiles on the exhibition floor.
• Name, logo, and link to your website on the official event website.
• 20,000x digital leaderboard impressions on PeopleManagement.co.uk.
• Full page spread in People Management (150k circ).
• Branding on marketing collateral – including email comms and social media.
Gold sponsorship
LIMITED AVAILABILITY
Influence and inspire. Position your brand as an industry leader in our exclusive content club.
Conference
£32,000 (with 12 sqm space only stand)
£26,360 sponsorship only – not including stand
At the event:
• 2 delegate passes to the conference.
• 12 sqm (space only) exhibition stand.
Thought leadership and education:
• Conference stream sponsorship, aligning your brand to relevant content.
• Sponsor representative to join a relevant conference discussion as part of a panel. You will work alongside the production team to identify the most appropriate session. Content subject to agreement with the CIPD events team.
• Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days.
Branding and PR
• Company logo on 4x floor tiles on the exhibition floor.
• Name, logo, and link to your website on the official event website.
• 10,000x digital leaderboard impressions on PeopleManagement.co.uk.
• Branding on marketing collateral – including email comms and social media.
Silver sponsorship
Providing the perfect springboard to promote your industry expertise to your target audience on Day One.
Exhibition
£15,500 (with 12 sqm space only stand)
£9,860 sponsorship only – not including stand
At the event:
• 12 sqm (space only) exhibition stand.
Thought leadership and education:
• Host an Insights session in the exhibition on day one (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.
Branding and PR:
• Name, logo, and link to your website on the official event website.
• 20,000x digital leaderboard impressions on PeopleManagement.co.uk
• Branding on marketing collateral – including email comms and social media.
Bronze sponsorship
Providing the perfect springboard to promote your industry expertise to your target audience on Day One.
Exhibition
£12,500 (with 12 sqm space only stand)
£6,860 sponsorship only – not including stand
At the event:
• 12 sqm (space only) exhibition stand.
Thought leadership and education:
• Host an Insights session in the exhibition on day one (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.
Branding and PR:
• Name, logo, and link to your website on the official event website.
• 10,000x digital leaderboard impressions on PeopleManagement.co.uk
• Branding on marketing collateral – including email comms and social media.
Stand only rates (per sqm):
We are delighted to offer stand only rates.
Exhibition
Space - £470*
Shell - £475*
*(All rates are subject to VAT.)
Exhibitor Testimonials
"On day one at CIPD ACE we achieved the target we had set across the two days and almost achieved our stretch target! It’s been great to meet with our existing customers and build new connections. A really successful event for Strengthscope and we'll be back next year!" ( David Lincoln, Managing Director, Strengthscope)
"The CIPD ACE event was very well organised and had a brilliant mix of decision makers and influencers from our ICP. We’ve already booked again for next year." ( Suzanne Rouart, Group Head of Marketing, AdviserPlus and Empowering People Group)
“Exhibitions have been a key part of SEEDL’s strategy for 2023, and CIPD have over-delivered our expectations ... The Exhibition Team have taken close consideration to drive footfall to all parts of their events meaning the floorplan really benefits all exhibitors regardless of location. The team are excellent to deal with and their communications on build up and during the exhibition have meant we’ve felt fully informed of what to expect. As a result, it’s no surprise to see the events well attended. The topics and themes CIPD promote to visitors, translates to quality and credible footfall; these visitors are also the right types of contacts we’d want to talk to. We’ve been impressed with the quality of attendee and conversations our team have had on our stands, each event producing a number of new leads we’ve actively pursued, securing a number of new customers as a result. We’ve already booked in for 2024 – and look forward to building our relationship with the team, further.” ( Kate Blair, Head of Events & Chief of Staff, Seedl)
''Benenden Health is a regular exhibitor to the CIPD Annual Conference and Exhibition and 2024 did not disappoint. The event is well organised making the entire process very straightforward and stress free. The CIPD Annual Conference and Exhibition is a firm fixture in our calendar as it allows us to meet many existing clients and build new contacts with companies that we are not currently working with. Sponsorship of the event adds a new dimension and is a huge driver of qualified leads from engaged senior HR professionals that we do not have the opportunity to meet at other events. I would strongly recommend other HR suppliers maximise their presence at this event in order to capitalise on this opportunity.'' (Claire Bennett, Senior Marketing Manager, Benenden Health)
Additional packages
These opportunities can be standalone sponsorship or built into an overall
package to enhance your presence at the Annual Conference and Exhibition*
*(All rates are subject to VAT)AT.)
Stage sponsorship
£18,000
Take ownership of one of the stages by exclusively sponsoring your chosen stage. This includes branding as well as two speaker slots.
Registration desk
£10,000
Exclusive sponsorship of the Registration area. Be the first brand to be seen by all visitors and delegates who enter the event.
Additional branding
From £9,000
- Lanyard sponsor
- Wifi sponsor
Exhibition Refreshments
£15,000
Choose one of the following:
Refresh and Reflect café
Conference Delegate Refreshments
Every attendee drops by the refreshment areas to refuel for food and drink throughout the whole two days of the show. This high impact branding opportunity will allow your company to be in constant view of the audience and give you the exclusive chance to leave literature/handouts to HR professionals who visit and sit in this area.
Included branding
- Branded logo banners
- Branded signage at event
- Logo on Charging units
- Branded staff aprons
Floor Tile sponsorship
£4,000
2 x main entrance/registration area
1 x main Conference foyer
This will be one of the first highly visible tiles that all attendees will see as they enter the CIPD Annual Conference & Exhibition hall and in a big way.
Included branding
- 4x4 floor tile in the registration
Digital signage boards outside of speaking stages
Price upon request
5 x slots available per speaking stage
You will receive an advert as part of a loop within our digital signage. The screens are displayed in three key areas within the show floor next to our extremely popular speaking areas.
This is a great opportunity to reach out to your target audience with an advert, giving you a fantastic presence and opportunity to showcase your brand in some of the busiest areas on the show floor and encourage the audience to seek you out.
Conference Foyer Digital Ad boards
Price upon request
You will receive a space on the boards as part of a loop within our digital signage.
This is a great opportunity to reach out to your target audience with an advert, giving you a fantastic presence and opportunity to showcase your brand in some of the busiest areas on the show floor and encourage the audience to seek you out.
Contact the sales and sponsorship team today
cipdevents.sales@haymarket.com
The CIPD work in partnership with Haymarket Media Group Ltd to deliver the CIPD Annual Conference and Exhibition
The Chartered Institute of Personnel and Development
151 The Broadway, London SW19 1JQ,
UK Incorporated by Royal Charter,
Registered Charity no. 1079797
Haymarket Media Group
Bridge House, 69 London Road
Twickenham, TW1 3SP
All Rights Reserved.
Contacts
Customer Service: cipdevents.tickets@haymarket.com
Sales & Sponsorship: cipdevents.sales@haymarket.com