CIPD Annual Conference and Exhibition 2025
Sponsorship and exhibition opportunities
Be part of the leading event that brings the people profession together
CIPD Annual Conference and Exhibition overview
The CIPD Annual Conference and Exhibition is the flagship event serving the heartland of the people profession, providing delegates with the opportunity to reconnect with a global community of people professionals and rebuild a better future for people in the workplace.
Position your business in front of a highly engaged global audience, through seamless marketing integration and unparalleled branding opportunities, designed to amplify your brand, maximise footfall to your stand and form future partnerships.
This year we will be offering you additional opportunities to provide greater reach and engagement with purchasing decision makers from across the world.
We offer a range of options to suit all budgets and business objectives. Our team will help you find the best package to generate maximum ROI and engage with senior-level decision makers across the people profession.
Explore the packages
Headline sponsorship
Providing a unique opportunity to be an integral part of the CIPD Annual Conference and Exhibition. With unrivalled branding, networking and speaker opportunities, you’ll solidify your position as a market leader.
Exclusive
£70,000
At the event:
- 5 delegate passes to the conference.
- 24 sqm (space only) ‘headline sponsor’ exhibition stand.
- Headline Sponsor’s Lounge to host your VIP Guests.
Thought leadership and education:
- Participation on the annual conference programme for sponsor to provide a client led speaking study (within a 45 minutes session), which will be part of the main agenda. Subject to agreement with the CIPD events team.
- Sponsor representative to join a relevant conference discussion as part of a panel. You will work alongside the production team to identify the most appropriate session. Subject to agreement with the CIPD events team.
- Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days.
- Host an Insights session in the exhibition (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.
Platinum sponsorship
Influence and inspire. Position your brand as an industry leader in our exclusive content club.
Conference
£37,000 (with 18sqm space only stand)
£28,540 sponsorship only – not including stand
At the event
- 2 delegate passes to the conference.
- 18 sqm (space only) exhibition stand.
Thought leadership and education:
- Conference stream sponsorship, aligning your brand to relevant content.
- Participation on the annual conference programme for sponsor to provide a client led speaking study (within a 45 minutes session), which will be part of the main agenda. Content subject to agreement with the CIPD events team.
- Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days.
Branding and PR:
- Company logo on 6x floor tiles on the exhibition floor.
- Name, logo, and link to your website on the official event website.
- 20,000x digital leaderboard impressions on PeopleManagement.co.uk.
- Full page spread in People Management (150k circ).
- Branding on marketing collateral – including email comms and social media.
Gold sponsorship
Influence and inspire. Position your brand as an industry leader in our exclusive content club.
Conference
£32,000 (with 12sqm space only stand)
£26,360 sponsorship only – not including stand
At the event:
- 2 delegate passes to the conference.
- 12 sqm (space only) exhibition stand.
Thought leadership and education:
- Conference stream sponsorship, aligning your brand to relevant content.
- Sponsor representative to join a relevant conference discussion as part of a panel. You will work alongside the production team to identify the most appropriate session. Content subject to agreement with the CIPD events team.
- Name and logo featured on event holding slides and speaker title slides throughout your sponsored conference stream on both days.
Branding and PR:
- Company logo on 4x floor tiles on the exhibition floor.
- Name, logo, and link to your website on the official event website.
- 10,000x digital leaderboard impressions on PeopleManagement.co.uk.
- Branding on marketing collateral – including email comms and social media.
Silver sponsorship
Providing the perfect springboard to promote your industry expertise to your target audience on Day One.
Exhibition
£15,500 (with 12sqm space only stand)
£9,860 sponsorship only – not including stand
At the event:
- 12 sqm (space only) exhibition stand.
Thought leadership and education:
- Host an Insights session in the exhibition on day one (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.
Branding and PR:
- Name, logo, and link to your website on the official event website.
- 20,000x digital leaderboard impressions on PeopleManagement.co.uk
- Branding on marketing collateral – including email comms and social media.
Bronze sponsorship
Providing the perfect springboard to promote your industry expertise to your target audience on Day Two.
Exhibition
£12,500 (with 12sqm space only stand)
£6,860 sponsorship only – not including stand
At the event:
- 12 sqm (space only) exhibition stand.
Thought leadership and education:
- Host an Insights session in the exhibition on day two (up to 30 minutes). Content and format will be agreed and developed in partnership with the production team, who will work with you every step of the way. From suggesting the right stage to fit their topic of conversation; to helping shape your presentation in order to make sure it delivers the insight your audience needs.
Branding and PR:
- Name, logo, and link to your website on the official event website.
- 10,000x digital leaderboard impressions on PeopleManagement.co.uk.
- Branding on marketing collateral – including email comms and social media.
Stand only rates (per sqm):
We are delighted to offer stand only rates.
Exhibition
Space - £470*
Shell - £475*
*(All rates are subject to VAT.)
Exhibitor Testimonials
"On day one at CIPD ACE we achieved the target we had set across the two days and almost achieved our stretch target! It’s been great to meet with our existing customers and build new connections. A really successful event for Strengthscope and we'll be back next year!" ( David Lincoln, Managing Director, Strengthscope)
"The CIPD ACE event was very well organised and had a brilliant mix of decision makers and influencers from our ICP. We’ve already booked again for next year." ( Suzanne Rouart, Group Head of Marketing, AdviserPlus and Empowering People Group)
“Exhibitions have been a key part of SEEDL’s strategy for 2023, and CIPD have over-delivered our expectations ... The Exhibition Team have taken close consideration to drive footfall to all parts of their events meaning the floorplan really benefits all exhibitors regardless of location. The team are excellent to deal with and their communications on build up and during the exhibition have meant we’ve felt fully informed of what to expect. As a result, it’s no surprise to see the events well attended. The topics and themes CIPD promote to visitors, translates to quality and credible footfall; these visitors are also the right types of contacts we’d want to talk to. We’ve been impressed with the quality of attendee and conversations our team have had on our stands, each event producing a number of new leads we’ve actively pursued, securing a number of new customers as a result. We’ve already booked in for 2024 – and look forward to building our relationship with the team, further.” ( Kate Blair, Head of Events & Chief of Staff, Seedl)
''Benenden Health is a regular exhibitor to the CIPD Annual Conference and Exhibition and 2024 did not disappoint. The event is well organised making the entire process very straightforward and stress free. The CIPD Annual Conference and Exhibition is a firm fixture in our calendar as it allows us to meet many existing clients and build new contacts with companies that we are not currently working with. Sponsorship of the event adds a new dimension and is a huge driver of qualified leads from engaged senior HR professionals that we do not have the opportunity to meet at other events. I would strongly recommend other HR suppliers maximise their presence at this event in order to capitalise on this opportunity.'' (Claire Bennett, Senior Marketing Manager, Benenden Health)
Additional packages
These opportunities can be standalone sponsorship or built into an overall
package to enhance your presence at the Annual Conference and Exhibition*
*(All rates are subject to VAT)AT.)
Stage sponsorship
£18,000
Take ownership of one of the stages by exclusively sponsoring your chosen stage. This includes branding as well as two speaker slots.
Registration desk
£10,000
Exclusive sponsorship of the Registration area. Be the first brand to be seen by all visitors and delegates who enter the event.
Additional branding
From £9,000
- Lanyard sponsor
- Wifi sponsor
Exhibition Refreshments
£15,000
Choose one of the following:
Connect & Recharge bar
Refresh and Refuel café
Conference Delegate Refreshments
Every attendee drops by the refreshment areas to refuel for food and drink throughout the whole two days of the show. This high impact branding opportunity will allow your company to be in constant view of the audience and give you the exclusive chance to leave literature/handouts to HR professionals who visit and sit in this area.
Included branding
- Branded logo banners
- Branded signage at event
- Logo on Charging units
- Branded staff aprons
Floor Tile sponsorship
£4,000
2 x main entrance/registration area
1 x main Conference foyer
This will be one of the first highly visible tiles that all attendees will see as they enter the CIPD Annual Conference & Exhibition hall and in a big way.
Included branding
- 4x4 floor tile in the registration
Digital signage boards outside of speaking stages
Price upon request
5 x slots available per speaking stage
You will receive an advert as part of a loop within our digital signage. The screens are displayed in three key areas within the show floor next to our extremely popular speaking areas.
This is a great opportunity to reach out to your target audience with an advert, giving you a fantastic presence and opportunity to showcase your brand in some of the busiest areas on the show floor and encourage the audience to seek you out.
Conference Foyer Digital Ad boards
Price upon request
You will receive a space on the boards as part of a loop within our digital signage.
This is a great opportunity to reach out to your target audience with an advert, giving you a fantastic presence and opportunity to showcase your brand in some of the busiest areas on the show floor and encourage the audience to seek you out.
Contact the sales and sponsorship team today
cipdevents.sales@haymarket.com
The CIPD work in partnership with Haymarket Media Group Ltd to deliver the CIPD Annual Conference and Exhibition
The Chartered Institute of Personnel and Development
151 The Broadway, London SW19 1JQ,
UK Incorporated by Royal Charter,
Registered Charity no. 1079797
Haymarket Media Group
Bridge House, 69 London Road
Twickenham, TW1 3SP
All Rights Reserved.
Contacts
Customer Service: cipdevents.tickets@haymarket.com
Sales & Sponsorship: cipdevents.sales@haymarket.com
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